Your Subscription Box Business?

You are so ready to finally launch your subscription box business without the overwhelm.


You want to help others through your subscription box, it’s time to stop waiting around for someone else to beat you to it.


Are you ready to start planning + growing your subscription box and finally create the business you've imagined?


Too many hours researching already? I feel you. 


​You’ve been researching for weeks and joined 5 new sub box FB groups. You were so excited to launch your subscription box idea, but got stuck in the decision paralysis of all the moving parts. Tech, products, margins, SERIOUSLY!? You lose motivation and get stuck!



You’ve read blogs, watched a bunch of videos, but now you feel more confused than ever, trying to piece together how to do sourcing, box design and marketing on your own. 


Then you went down the software rabbit hole. It might be a while before your family sees you again.



Done. Over it. Defeated.


You wish someone would just take you by the hand and guide you through each step in order, making the big decisions easy and that you had a way you could just ask questions when you need to.


My friend, you aren't alone. 

Yes! You want a profitable subscription box business, but you are still wondering... ​​    

  • How do I launch? ​    
  • Where do I buy products? ​    
  • How do I get new subscribers?

I know, there can be a lot of questions and confusion if you’re starting a subscription box for the first time.


If you don’t have a plan to follow, it can be easy to make some critical mistakes, get off track, and quit before you send out those first boxes.


Without guidance and support, it can be difficult to make any progress at all!


That’s why I’ve created my step-by-step course, Subscription Box Bootcamp. 

Imagine what it will feel like when you’ve shipped your first boxes + finally get to deliver absolute delight to your new customers!


Imagine the excitement of amazing reviews on your first box!


Imagine what you’re going to feel like once you’ve nailed your first renewal, figured out a manageable social media strategy,  have companies pitching you their products, and you feel excited about your profitable sub box business  every day.


Subscription Box Bootcamp

Tools, Tech + Templates for the Aspiring Subscription Box Business Owner

Subscription Box Bootcamp

Subscription Box Bootcamp is built to get you from point A to point B as quickly and easily as possible, holding your hand through the five stages of your Subscription Box Journey: Idea, Pre-launch, Launch, Systems and Scale stages. 

  • Over 60 short, actionable video lessons 

  • Worksheets to build your business plan 

  • Templates for creating your systems

  • Marketing swipe files and templates

  • Private online community

  • Resources like peer-sourced vendor list and access to our Dream Team

  • Over $750 in Bonuses

Your Bonuses
Open your Sparkle Hustle Grow  box

PAY IN FULL BONUS: 3 months of Sparkle Hustle Grow ($191 value)


Like subscription boxes? You'll LOVE Sparkle Hustle Grow! This is the award-winning business box + community for female entrepreneurs that Coach Julie launched back in 2016. Not only is it fun to receive (and will help you grow your business), but it may just the inspiration you need when visualizing your own subscription box! If you pay in full when you enroll, you get three months of the full size box and community.

DIY Photography Course

Bonus 1: DIY Photography Course ($150 value)


One of the most important factors in your new product-based business is beautiful photography. Learn how to set up a DIY studio at home with inexpensive and easy-to-follow instructions to get great shots. When you are ready to outsource, we'll also provide options on how to automate your social media imagery with Becca of Subscription Box Photography.

Viral giveaway training

Bonus 2: Build a Viral Giveaway training ($100 value)


When you are the new box on the block, it's hard to get people to notice you and register on your email list. This training will provide you with the tools + easy steps to build a viral giveaway. This type of marketing campaign can be impactful for building your pre-launch list, but can also be implemented at any stage of your business to boost your list!

Pro Box Critique

Bonus 3: Pro Box Critique ($100 value)


You've been working hard on your's been a labor of love and you are probably SUPER excited to ship your boxes, but at the same time, it's scary. Are you wondering what your customers will think? Send your box to Julie and she'll provide you with INVALUABLE feedback via a private video unboxing, along with recommendations on packaging, perceived value, and overall experience. Be more confident and improve your product through this exercise!

4 months of Cratejoy software

Bonus 4: Four months of Cratejoy software ($156 value)


Cratejoy is an all-in-one software to run your subscription box business and our preferred platform. Normally, you'd pay $39/month to use it. This bonus will get you through those first few months where the budget might be tight. What a relief!

Canva templates for box design

Bonus 5: Canva templates for your own custom box ($350 value)


If you are planning on creating custom packaging for your subscription box, then you need these templates. You'll get access to customizable Canva templates and a tutorial video so you can design your own box! We've partnered up with the team at Givr Packaging to make sure all the specs are right (making your life easier) and as a Subscription Box Bootcamper, you'll get special pricing on their most popular box sizes. 

Live video training


In 3 hours, I hit 100 box subscriptions!! Whatttt??!!! 😝

Huge sparkly, squeeze hugs and GRATITUDE to all your guidance and encouragement!!! 


- Dawn Marie Biernat, Teach Sparkle Pop

"It was by far the best investment I gave not just my business, but myself. If you are even considering launching a sub box, DO THIS COURSE! Save yourself time by shortening the learning curve, get inside knowledge, tips & tricks & access to her amazing FB group. 


- Marcy Quist Knopf​

The Subscription Box Industry is thriving.



Your Subscription Box Journey 


You can go at your own pace in Subscription Box Bootcamp, but we recommend about two - three months for the Idea + Pre-launch stages. Then, take a month or two to get your systems in place. After that, it's all about scaling long-term!


    Solidify your idea and build a foundation by learning the business model and carving out your concept. Do not move on until you understand how the sub box model works and you have researched   your  competition, and identified your ideal target audience, their pain point and how you will uniquely solve it.     You'll also learn about wholesale buying and how to build an irresistible brand!


    Establish your business operations while building the excitement around your upcoming launch. We recommend at least two months of pre-launch so you can build your audience on the front end, while you build out your business on the backend.  You'll do #allthethings to get ready like: Setting up your funnel and nurturing your list, building your website, pricing, planning your boxes, setting up your basic operations and preparing for launch!


    You did it! You launched your subscription box business! This stage is both exciting and scary as you start to send your first boxes out into the world. This is a time of celebration, reflection and planning for the future. In this stage, you'll learn how to   earn customers AND keep them with lessons on customer service, perceived value and spoiler alert strategies. We also cover operations topics like packing day (oh hi, packing day checklist!), reports and your first renewal. 


    Now, it's time to evaluate what's working + to decide on your ongoing systems. This will allow you to lay the groundwork for a smooth monthly rhythm. Think of your business as a 30-day cycle and use that mindset to plan your weekly tasks. You'll learn how to create SOPs (Standard  Operating Procedures) for your business so that you can make your first hire! We will cover topics like streamlining customer service, what to do with excess inventory and you'll be provided with systems to make sure  you have a plan for every day. 


    By now, you should feel confident in your cycle from sales to renewals to shipping. In this month, we'll cover more topics to help you grow and scale your business...things like referral programs, facebook ads, influencer and affiliate marketing, publicity strategies,  and how to win the retention and churn game. I'll provide you with resources for each of these topics so you can evaluate which scaling tactics you want to pursue, then dive deeper with the same coaches and trainings that helped me scale to a multi-six figure subscription box business. 

Your life BEFORE 

Subscription Box Bootcamp:

You are overwhelmed every time you sit down to check off another thing on your to-do list. ​


You feel alone and unsupported trying to do this on your own without a clear gameplan. 


​✔ You have no idea how much money, if any, that you'll make this month with your subscription box business. 


​✔ You are scrambling to multi-task between packing boxes, sourcing products and doing customer service. 

Your life AFTER 

Subscription Box Bootcamp:

You know exactly what needs to take priority on a weekly basis to maintain a rhythm in your sales cycle. 


  You have a support staff and a group of like-minded subscription box entrepreneurs to lean on for support


  Your easy-to-follow spreadsheets show your predictable recurring revenue and what to expect month after month. 


You have flexibility in your day to day schedule because you actually have a doable gameplan.

"I am so grateful for this community and Julie! I have worked the lessons and leaned in…taking in all the feedback and posts and it is paying off. I am so excited and absolutely loving this process. 🥰 "


- Michele, The Leadership Lifesaver box

"This course is AMAZING! I had everything I needed to literally start with a vague idea, hone into something focused and strong, then build it out into a business that I LOVE working on everyday!"

- Valeria, Do a Shot of Yoga box

"With the training I no longer felt overwhelmed.

This was definitely money and time well spent!!! "


- LaTonya, Renew Box​ 

"We launched and sold out of our 100 boxes."



- April Kolanchick, Sweet and Saucy Life box

Meet more Bootcampers...

Meet Laura, founder of the

Simply AIP Box. 

When she began suffering from an autoimmune disease in 2017, she began following the Autoimmune Protocol and successfully put her symptoms behind her. However, she identified that there was a distinct need for a business that provided women with the products and support to succeed in sticking with AIP.


She launched Simply AIP with the goal of making AIP as simple as possible for women so they can focus on healing. When she isn’t tracking down delicious treats and fabulous products for next month’s subscription box, Laura spends her time raising two young boys, hosting gatherings with friends, and cheering for the Duke basketball team.

Meet Brittany, founder of the Black Girl Mathgic Box. 

Created by a woman with a Math degree and over 15 years of math tutoring experience, the Black Girl MATHgic™ (BGM) Box is the first and only monthly subscription box curated to increase math confidence and decrease math anxiety in girls on a 3rd-8th grade math skill level. Each box contains a relevant and engaging math activity booklet, items to support the activities, an affirmation to inspire confidence, a profile of a black woman mathematician and a Caring Adult Guide. While the box is curated for black girls because they endure unique struggles as a doubly marginalized group, girls of all racial and ethnic backgrounds benefit from the math confidence the box offers. Plus they learn more about black history, which is American history. Win Win!

Meet Kait & Jess, founders of the

Bunny Fun Box. 

Jess and Kait are 24 year old twin artists, and animal lovers. They were inspired to create their own subscription box after being asked to review CatLadyBox for their YouTube channel. After researching the bunny subscription boxes currently on the market, they discovered that there weren't any bunny boxes that offered gifts for bunny moms, in addition to bunny toys and treats. They found their niche, and launched Bunny FunBox in October 2019. Jess and Kait are hands-on, both designing and creating many of the products they feature in their boxes. 

Meet Lynsdi, founder of Cultivate Kindness box. 

Lyndsi started the Cultivate Kindness box at the age of 16 years! She is a socialprenuer that is committed to making a difference in the world! What started out as a project for her Business class at school has turned into a passion project for Lyndsi. She believes that she is part of a generation that can make a difference in the world through kindness and it is her desire to inspire kindness every day! Her hope is that this box will help to inspire kindness in your homes, schools & communities each month and that authentic kindness becomes part of who you are every day.

There has never been a better time to launch YOUR subscription box business!

The subscription box industry is booming, as a whole. 

The market for online subscription boxes has more than doubled each year for half a decade and ecommerce has dramatically grown over the past year. 

Starting now will allow you to: 


​✔ Launch before someone else launches your box idea first!

 Become profitable rather than sitting on a money-maker idea.

​✔ Change lives with the amazing products and value you provide through your box. 

 Be the leader, the innovator in your industry!

 Be your own Boss. 



How Long Will It Take?


The course is self-paced, but we recommend at least 2- 3 months for your Idea and Pre-Launch Stages. You'll need that time to develop your concept, build your foundation and grow your audience. The rest of the pacing is up to you. 


You get access to all the lessons immediately but remember this is not a race. Go at your own pace. I recommend you set aside 5-6 hours per week to go through the program and implement the assignments. 

You will have lifetime access to the program and all future updates! 

Incredible Support, Community + Accountability

Private Mastermind Group:

Every member of Subscription Box Bootcamp will gain lifetime access to our exclusive Mastermind Community. You’ll be able to connect with one another, ask questions to peers who have been down your same path and use it as a sounding board for new ideas. 


My team and I are in the group almost daily, meaning you’ll have exclusive access to ask us questions as needed. Plus, it's a great place to sell excess inventory and find your box bestie!


Lifetime Access:

On top of everything, you get LIFETIME access to all of it. That includes updates, new materials, etc. 


You might be wondering - Is this the right course for ME?

This course IS for you if...


✔ You have a subscription box idea but don't know where to start.

You want to be an entrepreneur in a thriving market category.

​You are driven and eager to learn. 

You are starting from scratch OR you're adding a box to your existing business.

You like to have fun!

This course IS NOT for you if...


You aren't willing to do the work.

You are looking for a get-rich-quick scheme.

You don't want to make an impact on others and for yourself.

You aren't willing to learn new software. 

You aren't willing to market your business, or pay someone else to do it for you. (like social media)

Resources that will save you hours of time

and frustration + money.

A private Mastermind community to lean on for support, accountability + feedback as you work through the bootcamp.

Software and vendors recommendations so you don't waste hours and hours of research, free trials and changing your mind. 

Social media templates that are easy to customize! Posts like Spoiler alerts and theme announcements.  

Swipe files for email marketing. Just copy, paste and customize with your information. 

Videos that walk you through the actual steps of running the business. I don't just tell you what to do, I SHOW you. 

Systems and planner to stay on track of your business tasks like sourcing, replenishing and shipping.

Subscription Box Bootcamp will allow you to

ramp up significantly faster than you could on your own.

What happens when I buy?

Yes! You are about to make the best decision for the future of your subscription box business!


Click the button, then choose to pay in full or the monthly payment plan. You can use a credit or debit card.

You will immediately receive a welcome email and access to the private Mastermind community on Facebook.


Introduce yourself in the group, share your box concept and start engaging with your colleagues in this safe space. 

When you enroll, you can begin the training right away. You can follow the training in a linear fashion or you can jump to where you need the most help, based on your stage in your Subscription Box Journey: Idea, Pre-Launch, Launch, Systems or Scale stages.

Any questions not covered here? Use the chat feature on the bottom right of your screen. 

You have two choices:

Stay where you are: frustrated + overwhelmed...

or get the guidance + support you need to launch and sustain a profitable subscription box business. 


So, what's it gonna be?


Where do you want to be 6 months from now?


Do you have a solid plan to get there?


Subscription Box Bootcamp IS your plan. 


 Stop wasting time scouring free blog posts and never make progress when you can sign up now and get all the tools and transformation you need in one place.

Check out some of my amazing students!


One-time payment of $1497

or Six monthly payments of $265


Here are a few answers to our most common questions.

  • Are there any prerequisites?

    Nope! There aren't any prerequisites to enroll in the course. Many students enroll in bootcamp and start their business from scratch. Some students already have a business and are adding a sub box as an additional stream of revenue. Either way is fine, but if you are starting from scratch, you may need more time for your pre-launch stage while you lay your business foundations and build your audience. 

  • When does the course begin and end?

    It's self-paced so really, it's up to you. When you enroll, you will immediately get access to the lessons to dive in! Most students take 2-3 months for the pre-launch stage, but you may adjust that based on your audience size. If you already have an audience, you can ramp up faster. If you don't have an existing audience, it's important to allocate time to build that. 

  • What is the time commitment per week?

    I recommend you set aside 4-6 hours per week to go through the program and implement the assignments and you are welcome to go at your own pace.

  • Are there any other material or equipment costs besides the enrollment cost of the course?

    Yes. There are a few purchases you will make to run your subscription box business - things like a domain (about $15/year), ecommerce software (we use + recommend Cratejoy which is $39/month but you get 4 months free as a SBB bonus!), and of course your boxes and products. In the course, you will receive worksheets and trainings on how to be strategic for maximum profitability and minimum expenses. If you are not comfortable with learning new software or social media marketing, you may want to budget in for some assistance.

  • I'm not based in the United States. Will this cost still help me?

    Yes! We have quite a few international students. The majority of the modules will apply to you as you build your subscription box business. There will be possible gaps in some of the country-specific content though, such as registering your business, postage/shipping and vendors. I teach what I know and I can't possibly have all the answers to every country's specific needs, but between our resourceful community and Google, I know you'll find what you need to fill any gaps.

  • What is the refund policy?

    You may request a refund for Subscription Box Bootcamp up to 7 days after you purchase the course if you feel that I haven’t delivered and I will issue a refund. During the 7 day refund period, if you have progressed through 75% or more of the course, your refund may be pro-rated. After 7 days, you are no longer eligible for a refund. Other digital products in our training suite may not be eligible for a refund. 

You could say I'm a bit obsessed with the Subscription Box Industry because of the financial freedom it brought my family.


Back in mid-2016, when I was starting my own subscription box, Sparkle Hustle Grow, I was learning on-the-fly and spending hours upon hours of research to learn everything about the industry...Trying to find vendors, understanding shipping options and of course, attracting loyal subscribers.


Shortly after, my friends, family and colleagues were asking me how I did it and I quickly realized how many more people could benefit from this information.


Now I coach new + aspiring subscription box owners to ramp up quickly + profitably and I can’t wait to help you too!


I know how to help you because I've put in the work.

I'm Julie Ball, Founder of Sparkle Hustle Grow,

an award-winning, multi-six figure subscription box for female entrepreneurs.


Wife. Mom. Corporate girl turned entrepreneur. Subscription Box Owner and Coach.  Personal development junkie. Podcast Host. Low-key obsessed with office supplies.

Outdoor enthusiast. Music Lover. Really good at claw machines.

Gifs are my love language. I'd rather be traveling.

I created this course because I am obsessed with subscription boxes

and the financial freedom it brought my family.


I believe everyone can gain the same freedom with the right guidance and support. 

I’m excited to see what you create in Subscription Box Bootcamp!

Can you imagine the excitement?

You are the next success story! I cannot wait to help you get there!


I wholeheartedly believe in Subscription Box Bootcamp and know it will help you launch + grow your profitable subscription box business. But I want you to feel confident in trying it out for yourself!


That's why I have a 7 Day Risk Free Guarantee. 

You get full course access immediately and may request a refund for up to 7 days after you purchase the course if you feel I have underdelivered or if it's simply not a good fit for you. During that 7 day period, if you have progressed through 75% or more of the course,  your refund may be pro-rated. After 7 days, you are no longer eligible for a refund. Other digital products in our training suite may not be eligible for a refund. 

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